Digital Marketing

Digital Marketing

In this day and age, your customers have access to information any time and any place they want it, so making sure you’re found is paramount.

To target your audience in the most effective way, you have to take advantage of every channel possible. A strong digital marketing plan will help you become known to your customers, and improve your brand image if done correctly.

We aren’t just any old online marketing company that are trying to get you to the first page of Google, we have a vested interest in converting your online visitors into paying customers, and giving you a great return on your investment.

  • Did You Know

    In 2016, there was an average of 12 BILLION online searches each month.

  • SEO

Have you ever looked into a 3 way mirror and got a surprise? If the answer is yes, then you understand the problem – looking at just one dimension leads to a skewed approach. But that is exactly how many marketers look at SEO – they just find any way to climb up those search engine rankings and promise that all good things shall automatically follow. SEO – like life and like mirrors – is just not that simple.

At Mediahabit we are specialists in SEO. We understand that it’s a 3 dimensional process – miss any one of them and your strategy is in trouble –

Technical
No one becomes an SEO expert overnight. MediaHabit has 14 years of experience in understanding the structure of a site, and what determines how easy or hard it is for search engines to crawl and index your content. Our team is able to look at any website and know exactly what needs to be done for it to gain more search engine traffic

On-page optimization
It’s easy to bandy around terms such as keywords and HTML tags. At MediaHabit we know how to exploit these elements in ways that help to increase search engine traffic to your site

Off-page optimization
No SEO strategy works without the right approach to link building. Working with a wide variety of clients and their differing website needs has taught us how best to use social media marketing and different types of content to attract links. Everyone at MediaHabit is acutely aware that the endgame of all content is to lead to a sale. We guess you could call it being ‘marketing savvy.’

Every site is an individual. That’s why we never try the same thing twice. We understand all the technical limitations and issues that search engines may have, which allows us to articulate those to your website developers and ensure those issues can be minimized.

  • Social Media

Before social media became a pillar of everyday life, the word viral made people run for the hills clutching armloads of strong disinfectant. But today “viral” is the promised land to which all our content aspires. MediaHabit understands the mechanism that makes this aspiration work.

Of course, we all know the theory behind using social media

  • Build awareness around your brand
  • Monitor customer perceptions
  • Get an insight into what your competitors are up to
  • Distribute and amplify your content as part of PR, content marketing and link building campaigns
  • Engage with customers and prospects
  • Provide dedicated customer service and support channels
  • Identify and build relationships with key influencers in your sector
  • Develop ‘social proof’ that supports your own positive statements about your business

 

and so on….and on. By now the mantra is so tired it sounds like a politician’s press conference. At Mediahabit we know how to cut through the verbiage and get to the heart of the matter. As the old saying goes, “No one plans to fail, but many fail to plan.” Nowhere is this more true than social media.

  • Paid Advertising

If advertising looks simple then you’re not looking hard enough. This is a complex, fast changing world of multi channel opportunities, spanning both search and social media. MediaHabit creates and manages effective, multi-channel, pay-per-click campaigns across the outlets that matter to your brand. Today’s customers demand an integrated approach to biddable media – MediaHabit makes sure they get it.

Naturally, we take time to get to know you first.- to understand what you need; to do detailed keyword research, competitor reviews, and implement Adwords features as part of our campaign build-out. Of course we do. If we didn’t do that we’d be downright stupid!  What makes the team at MediaHabit so special is the time and effort we devote to monitoring your live campaigns and constantly optimizing their performance. As a rule of thumb the world moves faster than human perceptions. MediaHabit moves even faster.

And, as if the world didn’t move quickly enough, mobile technology has shaken things up even more, changing the way people search and the way that people buy. To get maximum value from paid advertising the marketer has to change with it. A mobile friendly site is not enough. Ads must be relevant. If your ads aren’t relevant you’re not getting what you think you’ve paid for. Mobile is more than just another channel; it’s a state of being – the device, the location, the time, the weather, the traffic, the availability. MediaHabit can combine each data point to create an experience that meets customer needs and surpasses expectations. A win-win for your buyer and your brand.

One of the reasons that our clients love paid advertising is that no other tool is so transparent. Checking your spend and ROI is always a straightforward process. You can’t run and you can’t hide.